Best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.
For this article we compiled the best free video editing software from around the web. Our list focuses on the most versatile editing software for videos which we could find. While each user has different needs, this guide will provide you with a good overview of what you can expect from each video editor and how to get the best out of it.
Our selection is divided into the best free video editing software for desktop, mobile video editing apps, and video editors for Instagram. Ready to get started?
Lights, camera, action!
Best Free Video Editing Software for Desktop
The following list of the best video editing software is desktop based, and offered for free. Desktop applications typically have more editing power than mobile apps. Use these video editors when you need to produce longer-form content for YouTube or your website.
All of these video editors are either entirely free to use or have an excellent free version. This video software ranges from basic to advanced.
Available on Web, iOS and Android.
Promo.com is a great tool to create gorgeous, professional videos, especially for social media posts and advertising. With a web and mobile version of the program you can edit videos at your desk or on-the-go easily.
- Audio Tools
- Brand/Text Overlay
- Social Sharing
- Speed Adjustment
- Split / Merge
- HD Resolution
- Video Capture
Pros: Super easy to use, very intuitive UX, and great automation.
Cons: It can be hard to position text and images in the mobile version due to the screen size.
Best for: Quick and simple way to create high-quality ads.
Promo.com Reviews: Check out Promo.com user reviews
GoPro is one of the most popular free video editing apps available for iPhone and Android users. This app is simple to learn, due to its intuitive interface. You can edit and cut videos in just a few taps. Add some transitions and sounds from the large built-in library and your video is ready to share.
Pros: Simple and very easy to use.
Cons: Can be a bit glitchy.
Best for: When time is of the essence and you need to edit a video quickly.
GoPro Reviews: Check out GoPro user reviews
Best Free Video Editing Apps for Instagram
We all love Instagram. But, as an ecommerce store owner you know the importance of making your brand look professional. Take your Instagram stories to the next level with these video editing apps. By the way, all the mobile video editing apps listed above also work great for Instagram, too. These video editing apps, however, have been designed specifically with the Instagram platform in mind.
Available on iOS and Android.
Magisto is an award-winning AI video editor. Add your photos, video, music, and whatever else you want to include and it will automatically edit and create your video. And the results are pretty impressive.
By choosing the type of story you want to tell, Magisto can save you lots of time, using its smart video editor to deliver you a professional video. Great for quick Instagram posts. It makes it look like you spent at least a couple of hours editing your story.
Pros: The AI results are truly impressive.
Cons: You sacrifice some editing control for speed.
Best for: Quick, professional looking video edits.
Magisto Reviews: Check out Magisto user reviews
Boomerang, available on iOS and Android, is an app created by Instagram. This app helps you use your photos to create more engaging content. Shoot a burst of up to 10 photos and Boomerang will turn them into a mini video. Thanks to native support, you can post to Instagram straight from the app.
Pros: Very easy to use and share content.
Cons: This is pretty much a one feature app.
Best for: Turning photos into engaging video content.
Boomerang Reviews: Check out Boomerang user reviews
- Anchor Video Maker
Anchor Video Maker, available on iOS and Android, is great for making audio content much more engaging. Don’t let those audio files go to waste: awesome videos can also start life as soundbites. This app automatically transcribes your audio files or podcasts into Instagram friendly videos. Check out this article, for a demo, tutorial, and download links.
Pros: Make audio files shareable.
Cons: Automatic transcription still needs proofreading.
Best for: Turning audio files into social shares.
Anchor Video Maker Reviews: Check out Anchor Video Maker user reviews
Available on iOS only.
Hyperlapse is great for time-lapse videos. This app was created by Instagram, so it really does have that platform in mind. By condensing a lot of time into a short video, Hyperlapse can create interesting videos for your followers. This app also does away with the need for tripods due to its impressive stabilization technology.
This type of time-lapse video could work great to show how a product is made. When you’re done with your timelapse video you can share it straight to Instagram. You can also speed up your time-lapse by up to 12x.
Pros: Stabilization technology means you don’t need a tripod.
Cons: iOS only; may take a couple of attempts to get great results.
Best for: Shooting stunning time-lapse.
Available on iOS only.
While some native Apple apps fall short, Apple Clips is one of the good guys. This app covers most of your video editing needs for Instagram. You can stitch clips together, and edit your timeline.
Two of the coolest features are the ability to edit your background and give your content a comic book feel. The next awesome feature is Live Titles: Just record a video and Apple Clips adds captions automatically while you speak that are in sync with your voice. After you’re done just go back and edit the titles to make sure they are correct.
Pros: Quick and easy to use; Live Titles feature.
Cons: iOS only.
Best for: iOS users looking for quick, interactive, Instagram friendly editing software.
Apple Clips Reviews: Check out Apple Clips user reviews
Available on iOS and Android.
Last but not least we come to FilmoraGo. FilmoraGo is a solid video editing app without any watermarks or paid subscriptions. Add music, transitions, and trim video clips all from within the app. You can easily add themes, text, and titles to your videos. There is a desktop version starting at $44.99 a year, but you can still get a lot of editing joy from the free mobile app.
Pros: Great for basic mobile video editing.
Cons: Not quite as good as the desktop version.
Best for: Adding text, themes, and overlays to customize your videos.
FilmoraGo Reviews: Check out FilmoraGo user reviews
Summary: Best Free Video Editing Software
Use the free video editing software in this list to start creating stunning videos today. Boost your ROI and maximize your ad spend by creating product videos and ads that present your brand in a visually appealing way.
So, let’s summarize and take a look at the video editing software that best suits your needs.
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